Hot 'Coffey'

KISS, not the 80’s rock band, famous for flashy make-up and outrageous hair, (that even put Jaromir Jagr’s mullet/shag of the early 90’s to shame) rather, KISS among hockey circles means something entirely different. ‘Keep It Simple Stupid’, is a phrase echoed by angry coaches throughout dressing rooms coast to coast. The term is often used to dictate a style of play, however it has been adopted by one Canadian stick manufacturer trying to ‘keeping it simple.’

Sher-Wood Hockey is one of the original manufacturers of hockey sticks and although they no longer hold their spot among elite stick makers due to the one piece craze, they still remain popular with their loyal supporters.

Since the creation of the Sher-Wood 5030 P.M.P. wood stick in 1949, they have kept traditionalists happy by making only gradual alterations since then. “The P.M.P. 5030 was the best stick in the world,” claimed 70’s great Guy Lafleur.

In fact, following Lafleur was Oilers great Paul Coffey who inked an endorsement deal with Sher-Wood in the early 1980’s where they have been producing the ‘Coffey’ curve since then. . The ‘banana curve’ has become legendary in beer league dressing rooms everywhere and has remained the same since its inception even though Coffey is long retired. This fact alone is what keeps Sher-Wood’s customers loyal, they know exactly what they’ve been using for years and the stick and curve will remain constant.

“I come in grab a Coffey off the shelf, I’m good to go. I’ve been using it since I was young … ain’t no way I’m changing now.” Says long time beer leaguer Bob Gilroy.

Contrarily, other manufacturer’s haven’t got this memo of consistency. Easton for instance has seen the name of their most popular curve go from the ‘Modano’ to the ‘Forsberg’ and now the ‘Zetterberg’, and that’s just the past three seasons. For people in the industry that’s more than enough to keep up with, let alone the average hockey player and consumer.

Say you’re purchasing a new stick once a season and each of the last three your favourite curve is no where to be seen, by altering the name each year, the task of buying a new stick becomes an arduous one.

Hockey player’s are often referred to as not being the sharpest tools in the shed, although this can be argued by many, few will argue with the logic, simplicity and longevity that Sher-Wood maintains. Doing their part to avoid the stick rack muddle keeping it simple, and to all other manufacturers remember to ‘KISS’ your customers will love you.

Staal boys shoot the lights out with Nike Bauer

An industry leader in hockey equipment, from skates to sticks to protective Nike Bauer hockey has teamed up with Canada's new favourite hockey family. Step aside Sutter's the Staal brothers (Eric, Marc, Jordan and Jarred) are the latest family affair to hit the NHL. The Staal's recently tested Nike Bauer's latest weapons, the Supreme One 90 and Vapor XXXX one piece sticks, at the family barn in Thunder Bay, Ontario. Check it out.

Thermablades

Here is an article I wrote last year regarding a recent creation by a Quebec man that has the hockey world talking...

FIRE ON ICE: THERMABLADE REVOLUTION
By Zack Gilbey


Soon everyone will be skating as silky smooth as Scott Niedermayer thanks to a heated skate blade developed by Therma Blade Inc. that will increase performance from Rec Leaguers to Big Leaguers.

Endorsed by ‘The Great One’ himself, Thermablade looks at the science of skating and are designed to maintain a temperature of five degrees C by using a small battery and microprocessor that are located in each holder. The heated blade creates more water between the ice and the steel runner allowing for reduced friction and creating a much better glide. This reduced friction creates better acceleration and allows for a more effortless stride, saving players fatigue throughout the course of a game.

“It feels like your skating on fresh ice all the time,” said Wayne Gretzky after trying the heated blades for the first time in 2004. Gretzky subsequently purchased shares in the company and remarked. “Where was that when I played?”

Inventor and owner of Therma Blade Inc. Tory Weber has spent the last five years building the technology to get it to this point. Weber originally came across the idea in 1975, but didn’t pursue it until recent years. His earlier prototypes included a skate blade that was plugged in to an outlet and experiments conducted using it and a block of ice. His company based in Verdun, Quebec has been working with enhanced prototypes and testing its product with elite amateur players in the past two years in order to prepare their product for the highest level, the National Hockey League.

On October 16th 2007, Thermablade unveiled their heated blades at the Hockey Hall of Fame in Toronto, Canada and announced that a small group of NHL players would be testing the blades in game situations. Among these players are Martin Lapointe of the Chicago Blackhawks who recently switched to the blades along with Edmonton Oiler Marty Reasoner who has been sporting Thermablades all season. Both players have given the heated blades rave reviews. However, not all NHL players are convinced yet, Vancouver Canucks captain Marcus Naslund is still tentative saying, “I don't do anything with that stuff during the season. You don't fiddle with it. Summer is the time to try it."

Not since the creation of the one-piece hockey stick has a technology had this much buzz surrounding it and the potential to impact the way our game is played. The one-piece composite stick swept across the pro and amateur ranks and within five years of its creation nearly every NHL player has converted. Today only 17 players in the near 700-player league still use a wood stick; these are the types of numbers Thermablade representatives feel they can eventually attain.

Ron Morrison, a former junior hockey player in the late 1970’s and current skate technician has seen the game change throughout the years and fears backlash that could happen with the new Thermablade. “The game is already fast enough. Although the Thermablades are an effective technology, truth is players don’t have the time they used to make plays with the puck. The game is becoming more robotic and players have less time to react taking away from the creativity in the offensive zone.” Brendan Morrison of the Vancouver Canucks echoes these thoughts in saying, "I don't know how much faster the guys want to go out there, and they are creatures of habit with equipment.”

Weber contends that the advantages are not strictly speed driven and players will have much better edge control, allowing for better cornering and the ability to elude defenders. In fact, Thermablade testing confirmed that starting resistance is cut by up to 75% and gliding resistance by as much as 55%, not to mention the increased stamina players will feel.

“The price tag may scare some people off,” said Kirby Yeats, manager of Kirby’s Source for Sports in Victoria, of the $400 retail price of the new blades. Yeats noted, “an elite player would be looking at around $1100 for a quality skate and Thermablades, which is a lot of money to cough up when it isn’t being covered by your team like it is in the show [NHL].” However, Yeats admits that his store will be stocking the Thermablade in the more popular sizes to get an idea for the demand of the product and its effectiveness. Resident sharpening expert Cam Smith at Kirby's suggests there is other ways to achieve a “better glide”. “Most guys are not aware of the different cuts you can get your skates sharpened at,” Smith continued, “if your looking for that better glide, a half-inch hollow will give you that.” It is a little adjustment at the mere cost of a skate sharpening compared to the $400 dollar price of heated blades and will give you a similar, yet not quite as pronounced effect on your skating.

Thermablades can be sharpened the exact same as a regular steel blade and are covered by a one-year warranty. The batteries can be activated by the touch of a finger near the rear of the holder and will last up to 75 minutes on the ice. When a player is on the bench the blades use what is called a “smart” technology to keep the battery on standby and as soon as you hit the ice your blade is returned to five degrees C. Thermablades only take two hours to fully charge and are one of few pieces of equipment that are completely manufactured in Canada.

“In the game of hockey, championships are won and lost in fractions of seconds. Thermablade technology gives the user an advantage that can’t be ignored.” – Wayne Gretzky